You need to understand how your channel is performing right now. YouTube Audit Phase 1: Analyze Your KPI Performance Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? Let’s get started. A YouTube audit is the best way to check if you’re leveraging your channel to its fullest potential. That means there’s a huge opportunity to find new customers and build brand trust- if you provide users with valuable content. What’s more, a whopping 90 percent of users discover new brands just by browsing their favorite YouTube channels. Roughly 50 percent of shoppers use online videos to decide between different products. Everything on your channel should be geared towards standing out and providing value. Keep in mind that over 500 hours of new content appears on YouTube every minute, which means there’s fierce competition. Whether your videos appear in search results.If people watch your videos all the way through.If you’re totally new to SEO, you might find this video helpful.Ī YouTube audit reveals how well your channel is performing and whether it’s helping you achieve your business objectives.Īmong other things, it will help you understand: Converting users into subscribers and, ultimately, paying customers.In other words, you need an effective YouTube search engine optimization or “SEO” strategy to maximize your chances of: It’s also a highly sophisticated search engine, just like Google. YouTube isn’t just a social media platform. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content.īut, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. With over 2 billion active users, YouTube is among the world’s most popular social media platforms. How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit.
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